Cisco Event Marketing


The Opportunity 

When it comes to broad-reaching channel campaigns, Cisco is the yardstick. As a unified team, they commit to a business objective and target multiple brand touch points to achieve it. So, AIM was galvanized when the perfect occasion to bring all of our resources to bear presented itself: the need to grow Cisco partner revenue growth on specific products and solutions.

The Approach  We needed to be inventive to cut through the noise and make an impact. As part of our ongoing Cisco “We make it happen.” campaign, AIM developed a comprehensive Cisco partner incentive contest. The grand prize was a trip to the 2013 Masters Tournament in Augusta, Ga., and included private houses, transportation, hospitality services on the course grounds, and special hosting by Ingram Micro and Cisco executives. All in all, it was an elaborate event that required superior coordination and expertise to execute.

The Result The grand prize attracted a tremendous level of contest participation, lots of buzz, and a spike in sales. In addition to enjoying an extraordinary trip, the contest winners showed an 87-percent increase in YOY growth. That accounted for a significant increase from the previous year. Because it was so exquisitely executed, this single promotion turned into a high-octane sales stimulator.