Make search work for you

With all the time that goes into a website, it’s no wonder most people want to be done with it as soon as they hit the button to launch. But to maximize your traffic and get the most out of all that hard work, you should also take a few minutes to submit your newly created or updated site to search engines.

You can submit a site to any search engine, including Yahoo and Bing, as well as to both free and paid online directories, but for the purposes of this post, we’ll focus on Google.

Won’t Google find my site on its own? 

The short answer: yes. That said, it can take anywhere from a few hours to a few weeks for the search engine to crawl and index your site. (An informal HubSpot test revealed that Google took 1,375 minutes, or 22 hours, to find and crawl content after publication, but that time could be reduced to 14 minutes by submission.) And since stale content is a major Web Don’t, you want Google to start displaying your fresh, tasty new content as soon as possible.

What do I get by submitting my site?

Better traffic and search rankings. In addition to getting a brand new site in front of curious web searchers faster, re-submitting your site for indexing when you’ve made changes forces Google to index the more relevant or updated content, which improves your results.

How often should I submit or resubmit a site?

You can submit every day if you want to, but the most common (and effective) times to do it are:

  • When you’re launching a new site
  • When you’ve made a major addition, such as a new section, to your existing site
  • When you’ve significantly updated your content

What do I need for a submission?

If you’re submitting a new site, you can simply provide the URL and let Google do the rest. If you’re updating an existing site, consider submitting a sitemap, which allows you to submit multiple updated pages at once. For re-submissions, a sitemap also helps the search engine learn how often your site is updated, which in turn tells it how often it should crawl your content. Over time, this can make indexing much more effective and increase the odds that your content will be automatically re-indexed in between formal submissions.

Anything else I should know?

You can find instructions for submitting your site to Google, as well as links to other search engines and online indexes, here. Also, be sure to check out Google Search Console (formerly Webmaster Tools), which not only allows you to submit new content for crawling, but also provides analytics. helps you monitor which queries are bringing traffic to your site, and more. Access it here or visit Google’s support page for more info.



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Social media marketing tips: how to optimize your efforts

For many businesses, marketing is a mysterious business best left to the advertising gurus who speak in code and wear hipster clothing. But that’s not reality. The truth is, marketing is potentially easier than ever for those who understand how to leverage the power of social media to communicate their brand and speak directly to their customers.

In a previous article, we talked about how Instagram could be used to market effectively. But, as we noted, it’s not for everyone. Neither is Facebook or Twitter or any other social media platform.

Instead of trying to capitalize on every single opportunity available via social media, it makes a lot more sense to think small—and strategically—to maximize your efforts and get the most out of a handful of options that make the most sense to your business model.

To get you started in the right direction, here’s a quick snapshot of the main social media avenues available to you and a few tips about how to get the most out of each of them.



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Everyone loves Instagram, but it’s not for everyone.

Instagram is a growing social media platform, with over 500 million users and thousands of businesses sharing billions of images every week.

But is it the right social media platform for marketing your IT solutions practice? If so, what’s the best way to market your business on Instagram?

Let’s start with the first question: Is it right for your business?

Sure, it’s a huge potential audience for you to reach with your messaging, and everyone seems to be saying you just have to advertise on Instagram, but there are a few things to consider first.

For example:



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4 sales and marketing investments that yield dividends with your prospects

Whether it’s a server replacement, critical infrastructure upgrade or identifying a new IT solution provider, the IT buying experience can be complex for a prospective customer—from the teams exploring and evaluating the desired solution to making the final purchase. Are you investing in the right kinds of sales and marketing capabilities to respond to your buyer’s needs to help them along their journey from exploration to the final purchase?

A recent IDC IT buyer experience survey confirms that IT buyers rely on digital sources like your website, blog and social media to help them with their decision-making. Yet, they still value communication with their peers and your sales team and direct experiences like product demos. Your biggest marketing payoffs will be gained by investing in the following capabilities:



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3 reasons to avoid corporate speak in marketing

Corporate speak is the plague of business communications. Even the most skilled writers sometimes catch themselves peppering their prose with buzzwords like “robust,” “leverage” and “empower.” (Then they cry bitter tears into their keyboards. Ask us how we know.)

While it’s mildly annoying in a press release or a PowerPoint presentation, corporate speak can cause real problems when it creeps into a company’s marketing and advertising. Here are three good reasons to keep it out.



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How the internet has changed TV commercials

Back when television first hit the scene in the early ’50s, commercials were usually more like boring product demonstrations of the latest appliances. They were also typically much longer than we’re used to today—some as long as two minutes or more.

Many of those early ads also employed a musical jingle designed to get the brand name or tagline stuck in your head. Who can forget ads like “Slinky” or Burger King’s “Have It Your Way”?

Ads did eventually drop down in length to about 1 minute, and by the ’70s, the 30-second ad became the norm. Jingles were eventually retired in favor of an emphasis on humor, like the classic “Hai Karate” cologne ads and Alka Seltzer’s “I can’t believe I ate the whole thing.”



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The Rise of Emoji Marketing

Millennials…have you heard that term being thrown around daily?

How do we communicate with millennials? They don’t talk like us, they use pictures (emojis) and shortened, 140 character communications to converse.

Their communications look something like this:

 

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I even overheard a conversation the other day where someone mentioned that the “period” as punctuation, is dead.



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Hi. I Have Pink Hair.

pinkhair-lookatme_blog_art

Every time I get my hair done, my hairdresser asks me if people in the professional world ever take me less seriously because I have pink highlights in my hair.

My answer to her is that pink hair doesn’t make me less knowledgeable in my trade. It just gives people in direct contact with me a small slice of my personality and I like to have fun. Pink hair is fun. (I think). I’m fun. (I think).

My pink hair facilitates conversations. As an Agency Ingram Micro (AIM), marketing account manager, I can’t tell you the number of times I have set up a meeting at a trade show and said, “You’ll know me because I’m the girl with the pink hair.” And they find me, with a smile on their faces.



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