8 steps to social success

A beginner’s guide to effective social media campaigns

You’re not a social media neophyte. You’re on Facebook every day, and you know how to hashtag on Twitter and apply filters to your Instagram and Snapchat photos. But there’s a difference between being a casual consumer of social media and using it to run a strategic marketing campaign for your business. Here are a few tips to help you make that leap.



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4 sales and marketing investments that yield dividends with your prospects

Whether it’s a server replacement, critical infrastructure upgrade or identifying a new IT solution provider, the IT buying experience can be complex for a prospective customer—from the teams exploring and evaluating the desired solution to making the final purchase. Are you investing in the right kinds of sales and marketing capabilities to respond to your buyer’s needs to help them along their journey from exploration to the final purchase?

A recent IDC IT buyer experience survey confirms that IT buyers rely on digital sources like your website, blog and social media to help them with their decision-making. Yet, they still value communication with their peers and your sales team and direct experiences like product demos. Your biggest marketing payoffs will be gained by investing in the following capabilities:



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What’s the word?

9 digital advertising terms to know

Digital advertising has been exploding for the last several years, and the growth shows no signs of stopping. According to a January 2017 forecast by Forrester Research, 46% of all advertising is expected to be digital in 5 years, with a total spend of nearly $120 billion in the U.S. Here’s a quick guide to some of the terms you should know when planning your digital campaigns.



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Snapchat: What is it? Who uses it? How can you use it to market your business?

Chances are if you’re not familiar with Snapchat it’s because you were born before 1995 and you don’t wear skinny jeans—at least not in public.

Millennials, however, totally know what Snapchat is and that it’s quickly becoming one of the most important social media apps and photo-sharing tools ever created.

According to Forbes, over 60% of Americans between 13 and 38 are using Snapchat and Bloomberg reports that over 150 million users are active each day—putting other social media platforms like Twitter to shame. Even Facebook pales in comparison with just 8 billion views per day compared to Snapchat’s whopping 10 billion views per day.



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How the internet has changed TV commercials

Back when television first hit the scene in the early ’50s, commercials were usually more like boring product demonstrations of the latest appliances. They were also typically much longer than we’re used to today—some as long as two minutes or more.

Many of those early ads also employed a musical jingle designed to get the brand name or tagline stuck in your head. Who can forget ads like “Slinky” or Burger King’s “Have It Your Way”?

Ads did eventually drop down in length to about 1 minute, and by the ’70s, the 30-second ad became the norm. Jingles were eventually retired in favor of an emphasis on humor, like the classic “Hai Karate” cologne ads and Alka Seltzer’s “I can’t believe I ate the whole thing.”



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What Is Content Marketing? (And Why Should You Care?)

 

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Essentially, content marketing is about providing relevant content to your potential customers and leading them through the sales process.

You can use content marketing to develop strategic resources that your customers will find valuable and then show where to find them. It’s also about what happens once they download or access those resources.

Typically, a standard marketing message is very simple and direct: “Watch this video and then buy our product” for example. Or perhaps, “Read this ad and call us today.”

Content marketing takes that simple formula and expands it outward into a larger network of interconnected pieces that are all designed to engage the customer on multiple levels and for a longer time time.



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What Sets You Apart?

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In marketing we always look for something unique that sets the client apart from the crowd. Once we know what that is, we can craft a UVP, or a Unique Value Proposition, which is simply a statement about what makes your business different from the guy down the street.

The purpose is to communicate your distinctive strengths and give your customers a reason to choose your company over competitors with similar offerings.

Essentially, your UVP should answer the question, “Why would customers choose us instead of our competition?”



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Sure, We Have Great Numbers, but We’ll Never Treat You Like 1

Some of Ingram Micro’s numbers are sooo astronomical, it can be difficult to get a sense of their size. We’ve used similes, metaphors and even geography, just to get our heads around them. And they’re always growing. In fact, since this video was released, our warehouse space has gone from 12.8 million square feet—the size of Monaco to 16.2 million—what country is that?

One thing is clear: it’s the people behind the numbers that really make us successful—over 27,000 unique individuals worldwide. These integral roles include accountants, account managers, buyers, creative directors, designers, media buyers, receptionists, salespeople, technical engineers, traffic managers and web developers. Without them, we wouldn’t have $46.6 billion in revenue or sales in 160 countries. Needless to say, without our manufacturers, partners, their clients, and all the people out there who help us help you Realize the Power of Technology, all these great numbers would just be a dream.

Contributed by Dirk Vandeman, Senior Writer, Agency Ingram Micro

 



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Four Irrefutable Laws of Social Media Marketing

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We get it. This whole social media thing is confusing. How do you know you’re doing it right? What if you’re just wasting your time when you could be focusing on traditional marketing efforts?

 

Here’s a short list of things to keep in mind whenever you market your business on social media platforms :

 

1) People crave content – Your followers on social media are bored. So bored. Their brains crave images, information, videos, ebooks, insights and other interesting content. Your job is to give it to them, as consistently as possible.



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