What’s small but mighty? No, it’s not Ant-Man, Mighty Mouse or a dwarf from The Hobbit. I’m talking about something so powerful that it can make or break a website, email or app.
It’s microcopy—the small pieces of text on your website that guide a visitor’s experience. It’s more than just mouse type. This copy encourages customers to take action.
We’ve all read it but maybe didn’t realize the power that it had over us. It’s the copy that asks us to sign up for contests, rewards programs and travel deals. But it’s also the tiny copy that helps us unsubscribe from email lists, create passwords and brand 404 error pages.
I like to call it the secret weapon for digital marketers. If you use it right, customers can be putty in your hands.