Snapchat: What is it? Who uses it? How can you use it to market your business?

Chances are if you’re not familiar with Snapchat it’s because you were born before 1995 and you don’t wear skinny jeans—at least not in public.

Millennials, however, totally know what Snapchat is and that it’s quickly becoming one of the most important social media apps and photo-sharing tools ever created.

According to Forbes, over 60% of Americans between 13 and 38 are using Snapchat and Bloomberg reports that over 150 million users are active each day—putting other social media platforms like Twitter to shame. Even Facebook pales in comparison with just 8 billion views per day compared to Snapchat’s whopping 10 billion views per day.



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3 reasons to avoid corporate speak in marketing

Corporate speak is the plague of business communications. Even the most skilled writers sometimes catch themselves peppering their prose with buzzwords like “robust,” “leverage” and “empower.” (Then they cry bitter tears into their keyboards. Ask us how we know.)

While it’s mildly annoying in a press release or a PowerPoint presentation, corporate speak can cause real problems when it creeps into a company’s marketing and advertising. Here are three good reasons to keep it out.



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Make events part of your sales strategy

Sure, digital content can be an effective way to get your company’s sales message across. But it only goes so far in solidifying customer relationships. For that, you need to support it with brand experiences—the opportunity for your customers to personally engage with your company.

Brand experience is a hot topic in marketing today. Consumers are looking for more than just a product or service to purchase. They’re looking for meaningful experiences that validate and make them feel good about their brand preferences. Even more than that, they want to feel part of a community of brand loyalists.



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How the internet has changed TV commercials

Back when television first hit the scene in the early ’50s, commercials were usually more like boring product demonstrations of the latest appliances. They were also typically much longer than we’re used to today—some as long as two minutes or more.

Many of those early ads also employed a musical jingle designed to get the brand name or tagline stuck in your head. Who can forget ads like “Slinky” or Burger King’s “Have It Your Way”?

Ads did eventually drop down in length to about 1 minute, and by the ’70s, the 30-second ad became the norm. Jingles were eventually retired in favor of an emphasis on humor, like the classic “Hai Karate” cologne ads and Alka Seltzer’s “I can’t believe I ate the whole thing.”



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Going mobile? If you’re not, you’re losing customers. Find out how to make your website mobile-friendly now.

Is your mobile-unfriendly website driving customers away?

In a world with more mobile devices than people, a mobile-optimized website is a must-have, especially as more technology buyers make decisions from tablets and smartphones. According to a survey by Google Research, users are five times more likely to abandon a site that isn’t mobile-friendly, so it’s critical to get your site up to speed to avoid alienating potential customers. Here are a few pointers.



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Welcome to a new year with the Agency Ingram Micro blog

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Jennifer Anaya, vice president, marketing, Ingram Micro North America

Our mission at Agency Ingram Micro is to make it easy for you to market your business and services and shorten the sales cycle. We recognize that keeping up with the latest marketing and digital marketing trends can be challenging. And, let’s face it, the way technology business decisions are being made is lengthening the sales process.  Now, there’s an ever-increasing need to target the right sales content to the right business decision-maker and technology leader and we’re here to help.



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The Rise of Emoji Marketing

Millennials…have you heard that term being thrown around daily?

How do we communicate with millennials? They don’t talk like us, they use pictures (emojis) and shortened, 140 character communications to converse.

Their communications look something like this:

 

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I even overheard a conversation the other day where someone mentioned that the “period” as punctuation, is dead.



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Hi. I Have Pink Hair.

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Every time I get my hair done, my hairdresser asks me if people in the professional world ever take me less seriously because I have pink highlights in my hair.

My answer to her is that pink hair doesn’t make me less knowledgeable in my trade. It just gives people in direct contact with me a small slice of my personality and I like to have fun. Pink hair is fun. (I think). I’m fun. (I think).

My pink hair facilitates conversations. As an Agency Ingram Micro (AIM), marketing account manager, I can’t tell you the number of times I have set up a meeting at a trade show and said, “You’ll know me because I’m the girl with the pink hair.” And they find me, with a smile on their faces.



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This Mistake Is a Whopper

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If you can’t learn from your own mistakes, sometimes you can learn from the mistakes of others.

Take Burger King’s “Whopper Sacrifice” campaign, for example. Back in 2009, when the Internet was still emerging from its cocoon and just starting to spread its wings, the fast-food giant got the idea to leverage Facebook to increase sales.

The idea was a good one: Create a viral ad campaign that encouraged Facebook users to sacrifice 10 of their friends to earn a free Whopper. The problem was in the execution.



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What Is Content Marketing? (And Why Should You Care?)

 

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Essentially, content marketing is about providing relevant content to your potential customers and leading them through the sales process.

You can use content marketing to develop strategic resources that your customers will find valuable and then show where to find them. It’s also about what happens once they download or access those resources.

Typically, a standard marketing message is very simple and direct: “Watch this video and then buy our product” for example. Or perhaps, “Read this ad and call us today.”

Content marketing takes that simple formula and expands it outward into a larger network of interconnected pieces that are all designed to engage the customer on multiple levels and for a longer time time.



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Little Moments: A Day in the Life of a Microcopy Writer

For microcopy writers, every day is filled with editorial adventures and creative satisfaction. They never know what digital writing assignments may cross their desks.

Svetlana, an internationally known microcopy copywriter, starts her morning with a mini tablet and espresso in hand. Her first assignment is to tackle call-to-action button copy. Writing short but influential content is no easy task. She must get users to click those buttons so the sales cycle can continue.

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