Make search work for you

With all the time that goes into a website, it’s no wonder most people want to be done with it as soon as they hit the button to launch. But to maximize your traffic and get the most out of all that hard work, you should also take a few minutes to submit your newly created or updated site to search engines.

You can submit a site to any search engine, including Yahoo and Bing, as well as to both free and paid online directories, but for the purposes of this post, we’ll focus on Google.

Won’t Google find my site on its own? 

The short answer: yes. That said, it can take anywhere from a few hours to a few weeks for the search engine to crawl and index your site. (An informal HubSpot test revealed that Google took 1,375 minutes, or 22 hours, to find and crawl content after publication, but that time could be reduced to 14 minutes by submission.) And since stale content is a major Web Don’t, you want Google to start displaying your fresh, tasty new content as soon as possible.

What do I get by submitting my site?

Better traffic and search rankings. In addition to getting a brand new site in front of curious web searchers faster, re-submitting your site for indexing when you’ve made changes forces Google to index the more relevant or updated content, which improves your results.

How often should I submit or resubmit a site?

You can submit every day if you want to, but the most common (and effective) times to do it are:

  • When you’re launching a new site
  • When you’ve made a major addition, such as a new section, to your existing site
  • When you’ve significantly updated your content

What do I need for a submission?

If you’re submitting a new site, you can simply provide the URL and let Google do the rest. If you’re updating an existing site, consider submitting a sitemap, which allows you to submit multiple updated pages at once. For re-submissions, a sitemap also helps the search engine learn how often your site is updated, which in turn tells it how often it should crawl your content. Over time, this can make indexing much more effective and increase the odds that your content will be automatically re-indexed in between formal submissions.

Anything else I should know?

You can find instructions for submitting your site to Google, as well as links to other search engines and online indexes, here. Also, be sure to check out Google Search Console (formerly Webmaster Tools), which not only allows you to submit new content for crawling, but also provides analytics. helps you monitor which queries are bringing traffic to your site, and more. Access it here or visit Google’s support page for more info.



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Social media marketing tips: how to optimize your efforts

For many businesses, marketing is a mysterious business best left to the advertising gurus who speak in code and wear hipster clothing. But that’s not reality. The truth is, marketing is potentially easier than ever for those who understand how to leverage the power of social media to communicate their brand and speak directly to their customers.

In a previous article, we talked about how Instagram could be used to market effectively. But, as we noted, it’s not for everyone. Neither is Facebook or Twitter or any other social media platform.

Instead of trying to capitalize on every single opportunity available via social media, it makes a lot more sense to think small—and strategically—to maximize your efforts and get the most out of a handful of options that make the most sense to your business model.

To get you started in the right direction, here’s a quick snapshot of the main social media avenues available to you and a few tips about how to get the most out of each of them.



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9 things your website needs to succeed

When it comes to your website, less is more. However, many business owners often cannot resist the temptation to throw every little scrap of information about their company on their webpage, as if success was measured in syllables and word count.

Not only is it a bad idea to bog down your website with too much information, you may find yourself dead in the water without these 9 crucial elements.



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Everyone loves Instagram, but it’s not for everyone.

Instagram is a growing social media platform, with over 500 million users and thousands of businesses sharing billions of images every week.

But is it the right social media platform for marketing your IT solutions practice? If so, what’s the best way to market your business on Instagram?

Let’s start with the first question: Is it right for your business?

Sure, it’s a huge potential audience for you to reach with your messaging, and everyone seems to be saying you just have to advertise on Instagram, but there are a few things to consider first.

For example:



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8 steps to social success

A beginner’s guide to effective social media campaigns

You’re not a social media neophyte. You’re on Facebook every day, and you know how to hashtag on Twitter and apply filters to your Instagram and Snapchat photos. But there’s a difference between being a casual consumer of social media and using it to run a strategic marketing campaign for your business. Here are a few tips to help you make that leap.



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Web development lingo 101: terms every marketer should know

Just about every business has a website these days—it’s become almost as essential as business cards. And chances are your company will be looking to develop a website or redesign your existing one in the near future.

Though you’ll probably commission out the work to a web design and development firm, you, like every marketer, will need to know certain basic terms so you can speak intelligently and get the end product you’re looking for.

To help you, here are some “must know” terms we’ve defined in easy-to-understand language. (Some of these may be new to you. Some you probably already know.)  But all are essential when you’re talking web design.



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Agency Ingram Micro creates the IZATION effect for Cisco

When Cisco needed to promote their new Digital Network Architecture offerings, they turned to Agency Ingram Micro for help creating a campaign that would attract attention and help communicate the urgency of the need to upgrade their customers’ infrastructures.

“The goal was to convert everyone’s IT to digital,” says Dirk Vandeman, who worked as one of the copywriters on the project. “The call to action was simply to get resellers to sign their end users up for an assessment, and that would help to get the conversation started about the coming digitization of technology.”

When working to create the campaign message, Vandeman hit upon the “IZATION” concept based on something he had heard in a video clip. “Alan Watts mentioned the ‘Los Angelization’ of America,” he says. “That got me thinking about how the suffix itself refers to significant change in this digital landscape. The digitization, mobilization, securitization, globalization of technology was really perfectly summarized by this ‘IZATION’ effect.”



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4 sales and marketing investments that yield dividends with your prospects

Whether it’s a server replacement, critical infrastructure upgrade or identifying a new IT solution provider, the IT buying experience can be complex for a prospective customer—from the teams exploring and evaluating the desired solution to making the final purchase. Are you investing in the right kinds of sales and marketing capabilities to respond to your buyer’s needs to help them along their journey from exploration to the final purchase?

A recent IDC IT buyer experience survey confirms that IT buyers rely on digital sources like your website, blog and social media to help them with their decision-making. Yet, they still value communication with their peers and your sales team and direct experiences like product demos. Your biggest marketing payoffs will be gained by investing in the following capabilities:



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What’s the word?

9 digital advertising terms to know

Digital advertising has been exploding for the last several years, and the growth shows no signs of stopping. According to a January 2017 forecast by Forrester Research, 46% of all advertising is expected to be digital in 5 years, with a total spend of nearly $120 billion in the U.S. Here’s a quick guide to some of the terms you should know when planning your digital campaigns.



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Unlocking a company’s true point of difference

 

 

Last year, RKON, a leading IT managed services provider and Ingram Micro partner, presented Agency Ingram Micro with a challenge: The Chicago-based company was looking to raise its profile and step up its marketing game in a fiercely competitive arena.

Working together, we decided RKON needed a rebrand to more directly communicate its unique differentiation—and the key reason it was named one of Inc. Magazine’s 500 fastest growing private companies in 2014: RKON’s elite team of experts in cloud, emerging and advanced technologies, and professional services for the Fortune 2000 had become known for its ability to address particularly complex IT challenges—“the real tough problems” many of their competitors aren’t equipped or willing to take on.



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