Smart solution providers know that vertical markets are the way forward. Gartner predicted earlier this year that the worldwide retail IT market alone would reach a staggering $175.8 billion in 2014, while Research and Markets predicts that North American healthcare IT will grow 7.4 percent annually to reach $31.3 billion by 2017. That’s a lot of opportunity.
In addition to overall growth, vertical markets offer solution providers an unprecedented opportunity to get closer to their customers. Instead of having shallow, transactional relationships with a broad swath of end users, they can become specialists, discovering all the ins and outs of their chosen industry, gaining an intimate knowledge of pain points, and learning how to “talk the talk” so end users will regard them as trusted advisors. Simply knowing how to install a network or roll out a fleet of mobile devices isn’t enough—a vertically focused solution provider needs to understand issues such as:
- How federal law affects IT security for the financial industry
- How medical workflows and epidemiology impact healthcare technology
- What retailers should do to prepare for the move to chip-and-pin
It’s a big commitment, but ultimately it leads to higher sales, revenue and profits—not only for them, but also for you as a manufacturer partner. After all, the more they sell, the more everyone in the channel earns.
So with all this in mind, how can you reach the solution providers who are so ideally positioned to take your products and solutions to these potential-rich markets? Through Ingram Micro. As a company, we’ve invested in resources and support to help solution providers enter and thrive in these strategically selected verticals:
- Legal and finance
- State and Local
In addition to dedicated business development teams, partner networks and technical support, we offer vertical-specific benefits such as GSA schedule access, and in-house experts including a licensed physician. We’re also creating specialized portals where manufacturers and solution providers can communicate–the healthcare portal is already up and running and others are slated to launch soon.
For you as a manufacturer, Agency Ingram Micro serves as a matchmaker to help you locate and partner with solution providers in the verticals that best fit your business. In addition to providing intelligent reports from the world’s largest IT transactional database of in-depth demographic and purchasing data, we perform primary marketing research and analytic modeling to ensure that you’re reaching your chosen vertical markets. Armed with this information, we create timely and targeted communication vehicles to get your message out to the right audience at the right time.
Vertical markets will only continue to become more important, so now is the time to look at your strategy and make adjustments to ensure you’re maximizing your potential for success. If you haven’t already contacted your Agency Ingram Micro account manager for a consultation, please don’t hesitate–call today.