Ingram Micro launch videoBRANDING
After 23 years with the same branding, Ingram Micro engaged in a worldwide brand refresh. The goal was to show the company’s evolution from a distribution powerhouse to a major player in the world’s technology. A key component of this refresh was the brand positioning video that reflects the kind of experience partners could expect when working with Ingram Micro. Through the video, we were able to tell our story in a way it’s never been told before. Beyond a name and logo, we focused on how the technology Ingram Micro sells enables compelling human experiences.