Going mobile? If you’re not, you’re losing customers. Find out how to make your website mobile-friendly now.

Is your mobile-unfriendly website driving customers away?

In a world with more mobile devices than people, a mobile-optimized website is a must-have, especially as more technology buyers make decisions from tablets and smartphones. According to a survey by Google Research, users are five times more likely to abandon a site that isn’t mobile-friendly, so it’s critical to get your site up to speed to avoid alienating potential customers. Here are a few pointers.

Getting started

The benefits of having a mobile-friendly site are numerous: It will improve the overall customer experience and increase the time users spend on your site. It also can improve your SEO rankings, as Google’s latest algorithm boosts mobile search rankings for websites that are mobile-friendly.

A good starting point is to determine how your site responds now, using tools such as this one from Google. If your site test comes up in the red, Google suggests which elements to fix and offers additional helpful resources on mobile usability.

Mobile design options

With mobile websites, you have two main options: build a single website that responds to how the lead is viewing the site; or create a separate mobile website, which runs on a server specifically set up for hosting mobile pages. A mobile site has fewer features and less content. The more detailed home page content is typically moved to secondary pages.

If you select a responsive template or theme for your website, going mobile can be an easier proposition than building a separate mobile website. A responsive template adapts the display to the visitor and environment based on screen size, platform and orientation, using a mix of grids and flexible layouts, images and CSS media queries. Unlike a mobile website, responsive sites are used by all devices.

Usability tips

Mobile-friendly websites have several consistent usability and design features, including:

  • Information in just one or two clicks
  • An easy-to-find search bar
  • A site that fits the small screen
  • Clean and uncluttered design
  • Big, finger-friendly buttons
  • Non-scrolling forms with a limited number of fields
  • One-direction scrolling, either horizontal or vertical, but not both.

 

One last thing to remember when building a successful mobile website: Know your audience. Mobile users are typically doing something else—waiting in line, in a meeting, in a hurry. Your information needs to be quick and easy to access, and the pages need to load in less than five seconds. The design needs to be accessible, intuitive and attractive to achieve the best results.

 

If you have questions about building a mobile-friendly website, or need help assessing your existing site for mobile optimization, contact the Agency Ingram Micro team.



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